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Need some BroTox?

Gentlemen, it's time to redefine perceptions. Aesthetic treatments aren't just for the ladies. Whilst aesthetic treatments are predominantly female focussed, we are seeing more and more that men want in on the aesthetics action, and rightly so! So what treatments tend to most popular with our male clients?

Brotox (Botox for men)

Botox for men, dubbed “brotox” by the media, is particularly popular with guys seeking to address their fine lines. It is especially useful when treating men’s number 11 frown lines, between the eyebrows.

Administering botulinum toxin to men differs from treating women as men often require larger amounts to get results. Men tend to have wider, higher and potentially heavier brow areas than women; men’s foreheads also generally slope backwards whilst women’s are more vertically angled. A flatter brow is also more acceptable as a male trait compared to the female expectation of arched brows. This affects the dosage and pattern of Brotox in the forehead.

In-depth facial anatomy, as well as toxin dose requirement knowledge, is essential to ensure the best gender appropriate results for each patient.

Periorbital rejuvenation

Treating the eye area can offer some men a significantly rejuvenated appearance and relieve that “haggard” feeling. There are various options here, from correcting crow’s feet with toxin to adding temple or cheek filler to replace volume loss – a key sign of ageing.

Jawline contouring aka masculinising of the jawline

Social media images showing men before and after jaw fillers frequently go viral and have no doubt contributed to their rising popularity.

This treatment involves the use of carefully placed soft tissue filler to create a wider, more square jaw. Additionally, strategic placement of chin filler to encourage a square shape can help an injector sculpt an overall lower face look that is both balanced and well-defined. It can also lessen jowls.

Using a cannula rather than a needle for jawline filler can help prevent bruising. However, mastering both techniques helps deliver superior outcomes.

Mid-face filler treatments

A skilled injector can administer filler to the upper and medial cheek to provide greater definition as well as lift in the under eye area. This mid-face treatment can help men address localised volume loss and correct under eye hollows without the need for tear trough filler.

This is an excellent treatment option for men concerned they are looking tired or sad – two common complaints. By lifting the injected area, this also offers the patient the extra benefit of reducing nasolabial heaviness.

As with many injectables, it is critical to get the dosage, product selection and layer of treatment right here, to prevent the results from looking unnatural.

A cannula may also be employed here to minimise the risk of vascular occlusion.

Filler for lines and folds

Although Botox and correcting the mid-face may seem the most obvious choices for freshening up a man’s face, using filler to smooth out nasolabial folds and/or marionette lines are worthwhile considerations in a holistic and sequential treatment plan.

For men without facial hair that hides these areas, reducing the severity of these lines and folds with filler treatments can have a rejuvenating effect.

Aesthetics treatments for men are set to steadily increase in popularity with the so-called “Zoom boom” being simply the catalyst. So it’s important to ensure you are visiting a practitioner who knows precisely what they are doing when it comes to treating all genders and their individual needs.

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